Ants love sweet food and will bring it back to their nests. Oui Peach hopes to become such a nest, providing warmth, safety, and the sweet aroma of desserts to everyone.
This Mid-Autumn Festival, we adopted the concept of "Ants Returning to the Nest" and created a new packaging design for our mooncake gift box. The little ants took away Oui's fruit and also the moon in the sky, sharing the sweetest ingredients (the moon) with family and friends.
In the design, we chose a simple yet colorful graphical expression, and the inner box deconstructed the shape of the outer box to form a joyful scene of little ants walking in rows. Oui Peach hopes to use this dynamic expression to bring people closer together and share the wonderful experience of relaxing and enjoying mooncakes with family and friends.